C40 is looking for a Director of Brand, Creative & Digital Content

Background

C40 is a network of nearly 100 mayors of the world’s leading cities, who are working to deliver the urgent action needed right now to confront the climate crisis, and create a future where everyone, everywhere can thrive. Mayors of C40 cities are committed to using a science-based and people-focused approach to help the world limit global heating to 1.5°C and build healthy, equitable and resilient communities. Through a Global Green New Deal, mayors are working alongside a broad coalition of representatives from labour, business, the youth climate movement and civil society to go further and faster than ever before.

C40’s team of 400+ staff is based in offices in London, in New York, Johannesburg, Singapore, Delhi, Rio de Janeiro, Copenhagen, Beijing and Paris, and individual staff based across 25+ different locations.

The strategic direction of the organisation is determined by an elected Steering Committee of C40 mayors, which is chaired by Mayor Sadiq Khan of London and Mayor Yvonne Aki-Sawyerr of Freetown. Three-term Mayor of New York City Michael R. Bloomberg serves as President of the C40 Board of Directors, responsible for operational oversight. A regionally diverse management team, led by Executive Director Mark Watts, leads the day-to-day management of C40. C40’s three core strategic funders are Bloomberg Philanthropies, the Children’s Investment Fund Foundation and Realdania.

Our international staff work with the C40 network under the leadership of city governments to deliver this mission. Using a data-driven approach, our team identifies and promotes the exchange of proven programmes and policies developed by cities; provides world-class research, technical expertise and access to key partners to deliver new programmes and policies with cities; and communicates cities’ individual achievements and collective leadership.

Diversity Statement

C40 is committed to supporting and promoting equity and diversity and creating an inclusive working environment for everyone. We believe that when people with different life experiences are involved in decision-making, we deliver better.

We believe having a diverse workforce ensures we connect better with all the different communities and people affected by the climate crisis. This enables us to make better decisions which lead to better outcomes in the work we do through increased creativity, productivity, greater global impact alongside a broader perspective and approach to our work.

We welcome applicants that are diverse in terms of age, gender identity, sexual orientation, physical or mental ability, ethnicity and perspective. Our goal is for C40 to be an environment where everyone, from any background, can flourish and can be themselves whilst contributing to our mission. If you identify as a person with a disability, we work to provide reasonable appropriate measures and any additional support needed to provide an equitable working experience. If you are living with a disability, chronic illness or neurodiversity please inform us, to provide you with the proper assistance in the application process.

C40 promotes a work culture where staff can input to improve equity, diversity and inclusion through staff-led groups and formal forums. We know that creating our ideal working environment is a learning process and we are committed to the ongoing effort.

Department Description

The C40 Communications team is responsible for strategically positioning C40 as one of the world’s most impactful climate organisations by celebrating the ambitious, equitable action underway in C40 cities and positioning our mayors as global leaders of the climate movement. Through our global and regional communications, we aim to shift the narrative and inspire real progress on the greatest challenge humanity is facing today.

Position Description

The Director of Brand, Creative & Digital Content plays a key role within the Communications team and the wider C40 organisation. Reporting into the Managing Director of Communications, you will lead on our global branding, creative, and digital content development efforts. You will be creating, maintaining and consistently optimising an ambitious brand, creative and digital content strategy for C40, in order to take our audience engagement, reach and impact to new heights.

This role requires a big picture thinker, with proven ability to identify priority areas and drive a large-scale creative and digital roadmap forward for a complex global organisation with regional specificities, while also paying close attention to details to ensure content that gets published on C40’s channels is of the highest quality and standards. The role holder will work closely with senior stakeholders across the organisation to build relationships and promote our brand vision.

Responsibilities:

• You will be leading and managing a small team of brand, creative and digital content professionals, providing mentorships, guidance and support to ensure the delivery of high quality work.

• You will have oversight of daily and weekly workflow and assignment deadlines, and work with internal departments inside and outside of the Communications department to prioritise and fulfil requests.

• You will be responsible for overseeing the development of a compelling and consistent global brand, creative and digital content strategy that aligns with C40 Cities’ mission and objectives.

• Act as a guardian of C40’s brand identity online and help keep C40’s online presence free from reputational risk and harm; work closely with Managing Director of Communications and senior leadership when needed on crisis communications.

• Ensure our creative and digital content is engaging and nuanced to account for C40’s diverse and complex audience and stakeholder groups.

• In close collaboration with the wider communications team, you will ensure brand consistency across all C40 channels, including the C40 website (c40.org) and various microsites.

• Oversee C40’s paid-for social media and digital marketing, including analysing and interpreting performance and making high-impact recommendations to take our online presence to the next level.

• Provide data-driven insights to guide our content strategy and maximise audience engagement to consistently build C40’s cross-platform following.

• Ensure copy for all digital materials, creative assets and advertising is crafted in C40’s voice and style; collaborate with the broader department to ensure consistent branding and messaging on all content that gets published on the C40 website and digital platforms, as well as for our C40 milestone events.

• Manage budgets and complex project deliverables on a daily basis

• Act as a strategic consultant to colleagues across C40 on best brand, creative and digital practices; educate the organisation where applicable on trends and developments in the creative, digital and social space.

• Work with the Events and Media teams on digital and in-person events, including leading on C40’s brand, creative and digital strategy and presence for key flagship events such as C40 World mayors summits and COPs.

• Procure and oversee relationships with brand, creative and digital agencies as well as freelancers in the same space.

• Stay on top of brand, creative and digital trends and recommend / implement new technologies as they become available, including the development of apps.

Person Specification:

• Bachelor’s Degree or equivalent in English; Journalism; Marketing, or other relevant fields where excellent English writing and communications skills are required.

• Extensive experience in the brand and content space for a global organisation, with proven experience and success in building or growing a successful digital presence for a global organisation or company.

• Strong and proven experience of working with senior stakeholders across a growing and complex organisation

• Experience in managing a small team and developing talented individuals to ensure a strong team culture.

• Strong experience in management and delivery of multiple projects

• Experience working with brand and creative professionals across design, film and audio production.

• Excellent writing and editing skills, with a sharp eye for details and what makes content resonate across digital platforms.

• In-depth expertise with websites and all major social platforms and analytic suites, including knowledge of devising and executing paid digital advertising and paid creative campaigns.

• Strong ability to translate and present complex information in an engaging way to a variety of target groups.

• Passion for and keen ability to spot creative and digital trends and secure buy-in on new best practices from key stakeholders.

• Proven experience working hands-on with high level international agendas and VIPs.

• Ability to work in a fast-paced environment and handle multiple competing priorities and deadlines on a daily basis.

• Knowledge of the global climate conversation and key players, including mayors and global thought leaders, a plus.

• Experience working for a global organisation across multiple time zones and cultures.

• Proficiency in English is essential and the ability to speak other languages is a big plus.

• Ability to travel internationally.

Additional Requirements:

Applicants must already have the right to work in the location they are applying for. Moderate travel will be required as part of the role.

Reporting To: Managing Director, Communications

Term: Indefinite

Location: Brussels, Copenhagen, Johannesburg, London, New York

Salary: Grade 1) Brussels - EUR 132,133, Copenhagen - DKK 964,746, Johannesburg - ZAR 1,779,252, London - GPB 89,934, New York - USD 149,990 (gross per annum)

Application Process:

Closing date for applications is Friday 4th October 2024 at 5pm BST.

C40 reserves the right to close this job opening before the closing date for applications so please do submit applications early.

For any queries about the role, please contact careers@C40.org. Kindly note that this email address is for recruitment related queries only. We are unable to accept CVs and cover letters sent to this inbox. We can only accept and process applications that are submitted via our website.

C40 is an equal opportunities employer.